THE PERFUME CLUB BY PULL&BEAR

We partnered with Pull&Bear to create the visual identity for The Perfume Club, a platform designed to transform fragrance from a product into a shared cultural experience.

Built around the idea that perfume is not only something to wear, but something to be lived, interpreted and shared, the identity explores how scent can be translated into a tangible visual language. Starting from the notion that fragrance is invisible yet deeply present, the creative direction seeks to give form to what is usually only perceived — through shapes, textures, gestures and graphic elements that invite interpretation and participation.

Beyond the visual identity, Hans Creative also provided creative support for the launch of The Perfume Club in Grasse, France — the historic capital of perfume. Working closely with the team, we helped shape key moments of the experience, contributing concepts, graphic assets and bespoke details that elevated each touchpoint throughout the event. Our role was to ensure that every interaction felt cohesive, intentional and aligned with the spirit of The Perfume Club, extending the identity into a fully immersive brand experience.