PULL&BEAR EDITED BY LENNON SORRENTI

Mallorca, Edited by Lennon Sorrenti

For the second chapter of Pull & Bear’s Edited By series, this time co-hosted with Lennon Sorrenti at Fundación Miró Mallorca, we developed the project’s graphic universe and branded assets, working closely with Lennon to shape the visual expression of the experience.

The work extended across event and retail touchpoints, from menus, embroidered details, hangtags, tote bags, playing cards and custom illustrations, including a Miró-inspired artwork developed for a custom denim piece intervention created for the occasion.

Featured in i-D magazine:
https://i-d.co/article/lennon-sorrenti-pull-and-bear/