PULL&BEAR COPENHAGEN TALENT EVENT

Copenhagen, Edited by Freja Wewer was a project developed for Pull & Bear to mark the opening of its first store in Copenhagen.

Centered around Freja’s personal edit of the collection, the collaboration unfolded across multiple touchpoints, including an in-store installation, a co-hosted dinner, the creation of a dedicated key visual and graphic system, and a limited t-shirt design developed together with Freja for the occasion.

Working across creative direction and graphic development, we translated her universe into a cohesive visual language that connected each element of the project.

The event, conceived as an intimate gathering at Bar Amore, brought this narrative into a live setting. Designed as a moment to host her close creative circle, the experience focused on interaction and participation through a series of tailored, editorial-inspired dynamics.

Production and execution were led by Redgert Comms.