PULL&BEAR COPENHAGEN STORE OPENING

Copenhagen, Edited by Freja Wewer

A project developed for Pull & Bear to mark the opening of its first store in Copenhagen.

We led creative direction and graphic development, translating the concept into a cohesive visual and spatial system, in partnership with Redgert Comms Denmark.

For the in-store installation, we conceived an editor’s corner: a space designed to reflect Freja’s creative process. The installation was imagined as a snapshot in time: her workspace left just as she stepped away, capturing an intimate, behind-the-scenes moment.

Objects, references and materials were carefully arranged to evoke her visual universe, turning the desk into a living composition, inviting visitors to step into her world and experience the process behind the outcome.