PROJEKT STUDIO

Branding for Projekt Studio, a dynamic studio that crafts experiences, inspiring and connecting creatives. Based in Uruguay and Stockholm.

The incorporation of parentheses in the logo serves as a visual expression that fulfills a central conceptual role in the established identity. It mirrors the dynamism of the project, which evolves into various forms. Combining iconography with the logo enables us to convey those forms - the diversity of experiences - and makes it easier for consumers to understand what the experience is all about.