PROJEKT PEOPLE

We collaborated with Projekt Studio on a new concept for the studio’s own events and self-initiated projects—moving beyond their usual role as a service provider for clients. The goal was to create a micro-identity that sits alongside Projekt Studio’s core brand while standing out with a more artistic, visually expressive twist.

We developed the idea of Projekt People to emphasize openness and connection: a platform that welcomes everyone and brings people together around shared passions and values. The visual language balances accessibility with an artistic edge, appealing to those who genuinely connect with its creative and cultural perspective.

To bring this to life, we leaned into photography and replaced Projekt Studio’s signature parentheses with brackets—forms that feel more organic and almost like an embrace, symbolizing closeness and community. The logo features two “P”s forming a pedestal, giving it the feel of a club seal and subtly referencing vintage membership clubs. A bolder color palette further distinguishes Projekt People, creating a strong visual impact that reflects its distinct character.