NACHA

Nacha opened its doors in the heart of Madrid. This restaurant embraces the concept of ‘back to basics.’ They approached us looking to create something simple and authentic, rather than a heavily marketed brand. They mainly wanted to focus on the food and the shared experience of enjoying a meal together.
 
Our goal was to preserve the essence of a classic tavern while giving it a relaxed, contemporary twist.
 
To create a cohesive brand identity, we started with the logo, designing one that carries visual weight without too much complexity. Next, we focused on the typographies. We drew inspiration from the bold lettering often found in classic taverns, while introducing a playful element with a font that mimics the look of handwritten notes—almost as if it were scribbled on a napkin (the tiny the ones you’d find in a traditional tavern).