LOUIS & LEWIS

After 10 years, Louis & Lewis came to us with a clear goal: to take the brand to a more refined, elevated place — one that still felt close and warm, but with a stronger focus on quality over trends.


We worked on a new visual identity that feels more sophisticated and expressive, starting with an logotype that represents the brand's essence on its own, extending the project to a full packaging system.

Inspired by the idea of how scents might look if they could be seen, we created a new visual universe for the brand — soft gradients and airy tones that evoke movement, elegance, and the feeling of walking into a room that instantly feels like home.