GUITA

For Guita, we were tasked with creating a burger joint that pairs a simple, straightforward menu with an elevated, high-end brand experience.

The visual identity is minimalist yet impactful—powerful and approachable at the same time. We built a graphic system based on grids inspired by traditional burger joints, then refined them to feel more premium. Copy takes on a more editorial tone, positioning the brand within a fashion-forward lifestyle universe.

3D elements are integrated across the identity to reinforce Guita’s forward-thinking character. The logo leans into soft, curved shapes to convey warmth and closeness, while the cut and tilt of the “G” in the symbol reflect the brand’s disruptive edge, helping Guita stand out in the market.